Things worth knowing. Written for owners, not agencies.

What we've learned building and marketing sites for small businesses. No gated PDFs, no jargon.

A Shopify home page that sells, top to bottom.

The 11 sections a converting Shopify home page needs, in the order shoppers expect them — and the clutter that quietly costs you sales.

New writing every few weeks

The three questions every visitor silently asks before they scroll — and the exact copy that answers them on a small business homepage.

What ChatGPT, Perplexity and Google's AI Overviews actually read on your site before they quote it — and how to give them something worth citing.

Hourly billing, change orders, and the four line items that quietly double the price of a small business website build.

Where boosted-post money actually goes, and the smallest real Meta ads campaign worth running instead.

Eleven fields, twenty minutes, and more calls than most people's entire SEO retainer — if you actually finish the profile.

Simple routing and auto-reply automation that catches after-hours enquiries, so the fastest competitor isn't the one who wins the job.

The handful of unglamorous details that make a two-person business read as an established, trustworthy company.

Reading is free. So is finding out what your site is costing you. Tell us what you're building and we'll come back with a plan and a flat price.